Peru flag Peru: Buying and Selling

E-commerce in Peru

E-commerce

Internet access
Peru is the fifth largest internet market in Latin America, as well as the country with the highest growth in internet users in the region. In 2017, there were 18 million people connected to the internet in Peru, making the penetration rate 56%. Connectivity is growing, and by 2019 it is estimated that there will be 21.3 million internet users in the country. Even though connectivity is more common in urban areas, internet access for rural households has expanded by nearly 19 times in 2017. According to the Supervisory Agency for Private Investment in Telecommunications (Osiptel), over two thirds of Peruvian households get home or mobile Internet access, and 3 out of 4 families rely on more than one telecommunications service. In 2017, there were 5.7 fixed-broadband subscriptions per 100 inhabitants in the coutry, while that number grew to 64.2 per 100 inhabitants when it came to mobile-broadband subscriptions. Additionally, 32.9% of households had a computer, and 28.2% of them had internet access at home.
E-commerce market
E-commerce is a promising market in Peru. Strong growth is predicted, even though the market is still new, mainly due to increasing internet access in the country and the presence of reliable platforms. According to the Peruvian Chamber of Electronic Commerce (Cámara Peruana de Comercio Electrónico - Capece), e-commerce business in Peru grew 198% in the last two years. The main reasons for e-commerce growth are changes in governmental policies, lower taxes, better internet penetration and the development of new tools to protect online transactions. 90% of connected Peruvian adults have made online purchases at least once. There are over 12.5 million online shoppers in Peru, out of which 8.6 million buy using mobile devices (smartphones and tablets) and 3.6 million of them purchase using desktops. The preference for mobile devices is expected to continue, with a predicted growth of 55% in smartphone and tablet users, and a 30% increase in desktop users by 2020. According to the U.S Department of Commerce, the number of people connected to the internet is increasing by 10% every year in Peru, which creates a great opportunity for e-commerce companies. Additionally, Peru is a young country, where 55% of the population is 30 and younger, the age group that tends to be the most active when it comes to online shopping. The top products among Peru’s e-commerce shoppers were electronics goods, followed by clothes and shoes. Almost 55% of online shoppers are under the age of 30 and men make up 64% of users. Some of the most popular e-commerce websites in the country are Mercado Libre, OLX, Linio, Falabella, Ripley and Platanitos.

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Latest Update: November 2022

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