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E-commerce in Panama

E-commerce

E-commerce market: The retail market in Panama is strong, but e-commerce is still in its early stages. In 2018, e-commerce in Panama is estimated to reach US$ 700 million. A number of Panamanian firms, especially supermarkets, fast food delivery, and consumer electronic stores, now have websites and a growing number of companies is working on providing their own. Smartphones and other mobile devises are highly used in the country, and more people are now purchasing goods and services on the internet regardless of the location, which drives e-commerce growth. Panama is gaining the attention of foreign investors, especially due to its tax benefits and US dollar based economy. Within the e-commerce sector, this combination of factors seems to be particularly encouraging for companies planning to invest abroad. Some of the most popular e-commerce websites in the country are encuentra24.com, olx.com.pa, as well as global giants Amazon, Ebay and AliExpress.

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