Montenegro flag Montenegro: Buying and Selling

The distribution network in Montenegro

Evolution of the Sector
The retail sector was restructured as sales chains were privatized and acquired by larger groups, leading to the emergence of new private retailers in the market. Retail grocery and trade is now dominated by private regional companies such as Idea, Voli and Lakovic. The trade sector in Montenegro is now 100% privately owned. Customers are increasingly switching from local markets to modern shopping centers, newly established domestic supermarkets, and retail chains where goods are often cheaper and of better quality. The retail sector also includes kiosks, small shops and open-air markets.

The Foreign Trade Law adopted in 2004 decreases barriers for doing business and executing foreign trade transactions in accordance with WTO agreements. However, the law includes some restrictive measures, such as quotas, and discretionary government intervention.  Customs and tax enforcement has helped reduce illegal imports and unlicensed business activities.
Market share
Wholesalers: distribution circuits are short, importing wholesalers sell their products on to retail shops.

The main wholesale chains are: Lamex (specialized in cosmetics and toiletries), Bar-Kod (specialized in the import of tobacco, foodstuffs and Italian hygiene products) and Nall International (household products).

Supermarkets: there is no foreign chain in Montenegro. This market is dominated by private companies. The main chains are: Pantomarket, Carine, Mex and Voli.

Small shops: small trade is based on mini-markets organized in very small chains.

Retail Sector Organisations
Chamber of Economy Montenegro
Ministry of Economic Development

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Latest Update: May 2024