E-commerce in Jordan

E-commerce

E-commerce market

E-Commerce in Jordan is considered to be one of the most advanced in the region. Total e-Commerce sales in Jordan was estimated at US$ 662 million in 2017. According to the government' s e-Commerce strategy, the main obstacles to the market in the country are the lack of legislation which supports e-Commerce and protects consumers, arbitrary changes to licenses and taxes that deter e-Commerce companies and the lack of a viable electronic payment system. Given that 70% of the population does not have a bank account, cash-on-delivery is the most popular payment method among Jordanian consumers. However, while that may be an option when buying from local websites, it becomes a hurdle when it comes to making cross-boarder purchases. Even though about 60% of the online purchases are paid with cash on delivery, this method is also not ideal for Jordanian businesses, because customers can refuse to hand over cash if they are not satisfied with the item they ordered. Some of the most popular e-Commerce websites in the country are  souq.com, automart-me.com, mansoura.com, semiramispastries.com and markavip.com.