Ivory Coast flag Ivory Coast: Buying and Selling

E-commerce in the Ivory Coast

E-commerce

Internet access
The Ivory Coast is one of the most connected countries in Africa and has the second fastest mobile connection in the continent. With a population of almost 25 million, and 6.3 million internet users, the penetration rate in the country was 26.3 % in 2017. In 2017, there were only 0.6 fixed-broadband subscriptions per 100 inhabitants, while that number was much higher with mobile-broadband subscriptions (53.9 per 100 inhabitants). Furthermore, 5.6% of households had a computer, and 13.5% of them had internet access at home. The strongest sector of the market is the mobile sector, as fixed internet and broadband are still underdeveloped. This is partly due to high international bandwidth costs and monopoly over the submarine cable serving the country. Access to additional cables are proving to be a cause for the current price reduction of wireless broadband services.
E-commerce market
The Ivory Coast’s growing Internet market and good telecommunications infrastructure prepared the country for the development of their e-commerce market, which is expected to grow significantly in the next few years. As the use of technology grows in the country, so will e-commerce. There are no official figures on e-commerce revenue. Traditional trade is still strong among Ivorian shoppers, who value bargaining and the interaction they have in open markets. However, the increasing development of technology in the country and a growing middle class are creating a shift towards online shopping. The country has become more attractive to companies based both inside and outside the continent. The country's advances in terms of ease of doing business, strong growth, low inflation, a stable currency and solid infrastructure make the Ivory Coast a regional hub for e-commerce. Most online shoppers are men aged between 25 and 44 years old. Some of the most popular e-commerce websites in the country include Jumia, Wasiri, Sigata, and Kaymu.

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Latest Update: April 2022

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