Ghana flag Ghana: Buying and Selling

Advertising & Marketing E-commerce Distribution Customs Transport Suppliers

E-commerce in Ghana

E-commerce

E-commerce market: Ghana has a more sophisticated e-commerce market than most other nations in West Africa; however, it is still in an early development stage. The introduction of special Visa and MasterCard services has enhanced business practices, allowing many Ghanaian companies and individuals to carry out online financial transactions. Furthermore, the Ghanaian government introduced a regulation that allowed telecommunication companies to apply for a licence from the Central Bank rather than asking them to partner with a commercial bank, enabling more mobile payments. Ghana concluded preliminary discussions with PayPal last year, with the first mobile money payments interoperability system introduced in May 2018. The country is expected to be fully PayPal compliant by 2020, which could potentially boost e-commerce. Nevertheless, only 13% of Ghanaians receive or make mobile payments (Hootsuite Survey) at the moment, putting the country below the African average.
The Pan-African online platform Jumia is active in the Ghanaian market whereas two local firms, Zoobashop and Tonaton.com are also among leading online shopping websites.

Any Comment About This Content? Report It to Us.

Advertising & MarketingPrevious

NextDistribution

© eexpand, All Rights Reserved.
Latest Update: February 2026

Calls may be monitored or recorded in case we need to check we have carried out your instructions correctly and to help improve our quality of service. Lloyds and Lloyds Bank are trading names of Lloyds Bank plc, Bank of Scotland plc, Lloyds Bank Corporate Markets plc and Lloyds Bank Corporate Markets Wertpapierhandelsbank GmbH. The products and services outlined on this site may be offered by legal entities from across Lloyds Banking Group, including Lloyds Bank plc and Lloyds Bank Corporate Markets plc.
Lloyds Bank plc and Lloyds Bank Corporate Markets plc are separate legal entities within the Lloyds Banking Group. Lloyds Bank plc. Registered Office: 25 Gresham Street, London EC2V 7HN. Registered in England and Wales no. 2065. Bank of Scotland plc. Registered Office: The Mound, Edinburgh EH1 1YZ. Registered in Scotland no. SC327000. Lloyds Bank Corporate Markets plc.
Registered office 25 Gresham Street, London EC2V 7HN. Registered in England and Wales no. 10399850. Authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority under registration number 119278, 169628 and 763256 respectively. Lloyds Bank Corporate Markets Wertpapierhandelsbank GmbH is a wholly-owned subsidiary of Lloyds Bank Corporate Markets plc.
Lloyds Bank Corporate Markets Wertpapierhandelsbank GmbH has its registered office at Thurn-und-Taxis Platz 6, 60313 Frankfurt, Germany. The company is registered with the Amtsgericht Frankfurt am Main, HRB 111650. Lloyds Bank Corporate Markets Wertpapierhandelsbank GmbH is supervised by the Bundesanstalt für Finanzdienstleistungsaufsicht. Eligible deposits with us are protected by the Financial Services Compensation Scheme (FSCS). We are covered by the Financial Ombudsman Service (FOS). Please note that due to FSCS and FOS eligibility criteria not all business customers will be covered.