Ethiopia flag Ethiopia: Buying and Selling

Advertising & Marketing E-commerce Distribution Customs Transport Suppliers

E-commerce in Ethiopia

E-commerce

E-commerce market: E-commerce is still at the embryonic level and is rarely used. This is due to the lack of IT infrastructures and even more to the absence of a legal framework. Recently, the government of Ethiopia has been drafting a national law to regulate e-commerce: when approved and implemented, such a tool is expected to boost the online market. Furthermore, Ethiopian banks do not issue credit cards, and only lately the local financial institutions have started using primary internet transactions through mobile and card banking services.

The main platforms to shop online are Jumia (by far the leading online market place in the country), Qefira.com, Sheger.net, ShebaShopping and Delala, all of which are market places.

The most used social medias are Facebook (with 4.5 million users in December 2017 - IWS), YouTube, Pinterest and Twitter. Instagram’s user base is relatively low, with 330.000 users. It needs to be noted that social media in Ethiopia have been subject to blockage by the government (especially in relation to the Oromo protests at the end of 2017) and in some regions mobile data was totally stopped. In 2016, social media such as Facebook, Twitter, Instagram and Viber were temporarily blocked as the government considered them as “a distraction for students”.

Any Comment About This Content? Report It to Us.

Advertising & MarketingPrevious

NextDistribution

© eexpand, All Rights Reserved.
Latest Update: February 2026

Calls may be monitored or recorded in case we need to check we have carried out your instructions correctly and to help improve our quality of service. Lloyds and Lloyds Bank are trading names of Lloyds Bank plc, Bank of Scotland plc, Lloyds Bank Corporate Markets plc and Lloyds Bank Corporate Markets Wertpapierhandelsbank GmbH. The products and services outlined on this site may be offered by legal entities from across Lloyds Banking Group, including Lloyds Bank plc and Lloyds Bank Corporate Markets plc.
Lloyds Bank plc and Lloyds Bank Corporate Markets plc are separate legal entities within the Lloyds Banking Group. Lloyds Bank plc. Registered Office: 25 Gresham Street, London EC2V 7HN. Registered in England and Wales no. 2065. Bank of Scotland plc. Registered Office: The Mound, Edinburgh EH1 1YZ. Registered in Scotland no. SC327000. Lloyds Bank Corporate Markets plc.
Registered office 25 Gresham Street, London EC2V 7HN. Registered in England and Wales no. 10399850. Authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority under registration number 119278, 169628 and 763256 respectively. Lloyds Bank Corporate Markets Wertpapierhandelsbank GmbH is a wholly-owned subsidiary of Lloyds Bank Corporate Markets plc.
Lloyds Bank Corporate Markets Wertpapierhandelsbank GmbH has its registered office at Thurn-und-Taxis Platz 6, 60313 Frankfurt, Germany. The company is registered with the Amtsgericht Frankfurt am Main, HRB 111650. Lloyds Bank Corporate Markets Wertpapierhandelsbank GmbH is supervised by the Bundesanstalt für Finanzdienstleistungsaufsicht. Eligible deposits with us are protected by the Financial Services Compensation Scheme (FSCS). We are covered by the Financial Ombudsman Service (FOS). Please note that due to FSCS and FOS eligibility criteria not all business customers will be covered.