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E-commerce in the Czech Republic

E-commerce

Internet access
In 2017, there were 9.32 million internet users in the Czech Republic, making the penetration rate 88%. Out of those users, 79% of them used the internet every day, 58% used smartphones to go online and 78% used a laptop or a desktop computer. The country ranked 16th in internet access in Europe and 19th worldwide in 2017. 83.2% of households had Internet access, out of which 53.6% used a broadband connection. However, when it comes to mobile internet access, that number is much lower, with only 60% of the people having access to it. The most popular search engine is Google, with 78.96% of the market share, followed by Seznam (16.81%), bing (2.25%), Yahoo! (0.96%), YANDEX RU (0.43%) and DuckDuckGo (0.24%). 
E-commerce market
E-commerce has been growing in the country, but overall growth is slowing down. However, the Czech Government strongly encourages the development of e-commerce and online stores can be operated by both Czechs and foreigners. Given the large  number of e-shops in the country, the sector has become attractive to investors, and market consolidation is expected to continue. In 2017, B2C e-Commerce turnover was US$ 4.9 billion, a 14% growth from the previous year. Online shopping currently amounts to 10% of total retail sales in the Czech Republic. The use of smartphones when it comes to making online purchases is on the rise, while computers are being used less. However, a common practice in the country is to look for goods through a mobile phone and subsequently make the purchase using a computer.
E-commerce sales and customers
There are currently 5 million e-Commerce users in the Czech Republic. An additional 410,000 users are expected to be shopping online by 2021. Approximately 70% of the population shops online at least once a year. Around 8.4% of purchases in the Czech Republic are done online. Delivery on the day of purchase is extremely popular in the country, with three out of four shoppers opting for it, especially when it comes to grocery purchases. Fashion is the leading product category in the country, accounting for US$ 847.9 million, followed by electronics & media, which generates US$ 789.4 million in sales. The majority of online shoppers are between 25 and 34 years old, but e-commerce is increasingly popular among all age groups. Czech websites are the most popular ones among users, but foreign online stores are gaining popularity as well, mostly due to lower prices and access to a variety of products not available in the Czech Republic. Most of the cross-boarder purchases are made from websites from China, the EU (particularly Germany) and the United States. Credit cards are the most popular payment option among Czech consumers, as 76% of online purchases are payed with credit cards. Pre-paid cards are the second most popular option (20%), followed by ewallets (10%), bank transfers (8%) and mobiles (3%).
Social media
Social media usage in the Czech Republic has been on an upward trend over the last few years. In 2017, there were 4.9 million active social media users in the Czech Republic, making the penetration rate 46%, which indicated a growth of 9% compared to the previous year. Out of the active users, 3.9 million people accessed social media via smartphones, making it the most popular device when it comes to using social media. As of July 2018, the most popular social media network in the coutry was Facebook, with a penetration rate of 57.06%, followed by Pinterest (12.12%), YouTube (10.45%), Twitter (10.33%), Instagram (3.17%) and Tumblr (2.5%).

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Latest Update: September 2022

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