Chile flag Chile: Buying and Selling

E-commerce in Chile

E-commerce

Internet access
With a population of over 18 million, Chile is the 7th most populated country in Latin America. As of June 2017, there were 14.1 million Internet users in Chile, which accounts for 77% of the population. According to WeAreSocial, in 2017 laptops and desktops account for 56% of web traffic (decrease of 16% when compared to 2016), while mobile phones represent 42% (increase of 34%). The use of broadband is widespread, although the speed and cost may vary from one place to another. According to Pewglobal, as of 2017 65% of the population owned a smartphone, out of which 86% were aged between 18 and 35 years old. The most popular search engines are Google (97.73%), Bing (1.16%), Yahoo! (0.98%), DuckDuckGo (0.05%), MSN (0.03%) and Baidu (0.01%).
E-commerce market
In the last five years, e-commerce has more than doubled in Chile. The Santiago Chamber of Commerce estimates that online B2C sales in Chile in 2017 have reached US$ 3 billion, a dramatic increase of 20% since 2016. This has opened the appetite of many national and international actors, including the established retail, which entered to compete in this segment. Several traditional stores have been investing in technological and logistical solutions that allow customers to have an online shopping experience. Chile’s digital economy currently accounts for 3% of GDP. By 2020 it is expected to increase to around 4.5%.
E-commerce sales and customers
In 2017, Chilean B2C e-commerce turnover grew by 15% to US$ $3 billion . Chile had an online population of 12.4 million of people who were aged 15 and older, and 5.7 million of those were online shoppers. Mobile purchases are growing in the country, and 40% of the population makes mobile monthly purchases. In addition to B2C online sales from large Chilean retailers, such as Falabella, Cencosud (Almacenes Paris, Jumbo, Easy), and Ripley, Chilean online consumers also regularly use Alibaba, Groupon and other international e-commerce only retailers present in the Chilean market. In the first quarter of 2017 e-commerce sales in Chile went up by 30% compared to Q1 2016 and totalled US$ 864 million. The total of e-commerce sales in 2017 in reached US$ 3.7 billion—a 20% increase from 2016. E-commerce platforms are complementary to physical stores since Chileans often look for products online before making a physical purchase.
Social media
There are 13 million active social media users in Chile, with a penetration of 71%. Of all the social media users, 68% access a social network on a daily basis. There are 12.3M Facebook users in Chile, out of which 51% are female. Over 70% of all Facebook users who live in Chile are aged 18-44. The most popular social networks in Chile are Facebook (68.31%), YouTube (13,46%), Pinterest (9,6%), Twitter (5,53%), Instagram (2%) and Tumblr (0,67%).

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Latest Update: June 2022

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