Belarus flag Belarus: Buying and Selling

The distribution network in Belarus

Evolution of the Sector
According to the 2017 Boston Consulting Group Report for Belarus, the grocery retail market is expected to reach USD 14/15 billion in 2022. The market is to grow by 9% CAGR in nominal terms and 2% CAGR in real terms.
Supermarkets are the most popular format (39% of Modern Trade Sales), followed by Hypermarkets (34%) and Convenience Stores (25%). The convenience format is expected to drive market growth for the period 2018 – 2022. We can note that there are no discounters in Belarus.
Modern retail format penetration is significantly below European levels, and the private label share in grocery remains below 5%.
The top 5 players make up 62% of modern trade sales, which make the grocery retail market more consolidated than the Eastern European average. Eurotorg is the leader across all modern trade formats, and Gippo became the challenger, after the acquisition of Belmarket.
Market share

In 2020, the distribution market consisted of 63.7% non-food sales and 36.3% food sales (National Statistical Committee of the Republic of Belarus).

According to the National Statistical Committee of the Republic of Belarus' latest data available, in 2019, the types of markets were as follows:

  • 10% were public-owned distribution chains
  • 65.2% were private nationwide distribution chains
  • 24.8% were foreign chains. Note that the chain store SPAR entered the market in 2017 after partnering with Almir, the second-largest chain store in Belarus.

As the Belarusian market develops, spearheaded by the growth of the Eurasian Economic Union, the share of foreign capital has increased slightly at the expense of the national capital. Local and Russian supermarket chains dominate the market in Belarus, and Russia remains the main trading partner and foreign investor in the country. According to the supermarket chain's presentation online, Eurotorg is the largest in the country with a 19% market share in total food retail and 36% in modern food retail in 2020.
Other major retailers include:

  • hypermarkets: Almi, Bigzz, Korona, Gippo
  • supermarkets: Almi, Belmarket, Belkoopsojuz, Rodnaja Sorona
  • discount: Bazaar, Euroopt, Zakrama (Almi group)
Retail Sector Organisations
Belarus Chamber of Commerce and Industry
Ministry of Antimonopoly Regulation and Trade of the Republic of Belarus

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Latest Update: April 2022

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